Jurnal Ilmu Bisnis dan Ekonomi Islam

Analisis Komparatif Brand Equity antara McDonald’s dan KFC di Industri Restoran Cepat Saji Indonesia

2025-11-12T15:02:45+07:00

This study aims to analyze and compare the brand equity of two leading fast-food restaurants in Indonesia, namely McDonald’s and Kentucky Fried Chicken (KFC). In an increasingly competitive market, brand equity has become a crucial asset for companies to maintain customer loyalty and strengthen their brand position. This research employs a qualitative descriptive method using a case study approach. The data used are secondary data obtained from literature reviews, journals, and relevant online sources. The analysis focuses on the main elements of brand equity, including brand awareness, brand association, perceived quality, brand loyalty, and brand assets. The results show that both McDonald’s and KFC possess strong brand equity, although each brand excels in different aspects. McDonald’s demonstrates superiority in brand awareness and emotional association through culturally adapted marketing strategies and product innovation, whereas KFC stands out in customer loyalty and product strength with its signature fried chicken that has become deeply ingrained in consumer perception. In Indonesia, KFC operates more outlets than McDonald’s, yet McDonald’s tends to outperform in collaborative promotional strategies and customer experience. Overall, the brand equity of both brands contributes significantly to their success in the fast-food industry. These findings are expected to provide insights for companies in developing strategies to enhance brand equity and sustain competitive advantage.

Analisis Manajemen Risiko Terhadap Perbandingan Usaha UMKM Produksi Tempe Yang Berada Di Sekitar Medan

2025-11-13T11:53:31+07:00

This study, entitled “Risk Management Analysis on the Comparison of Small and Medium Enterprises (SMEs) Producing Tempe around Medan”, focuses on analyzing the implementation of risk management in two tempe-producing SMEs, namely those owned by Nenek Upik and Ibu Anggi, located on Jalan Pertahanan Gang Amal, Medan. The purpose of this research is to identify the business risks faced by these SMEs and to analyze how risk management is applied to overcome such challenges. The research method used is qualitative with an observational, interview, and literature study approach. The data used consist of primary data obtained directly through on-site observation and secondary data derived from business documents and records.

The results show that the tempe business owned by Nenek Upik achieves higher sales levels and customer visits compared to that of Ibu Anggi. This difference is influenced by several factors, including product quality, marketing strategies, and customer service. Nenek Upik consistently maintains the quality of her products by selecting the best raw materials, ensuring cleanliness, optimizing fermentation, and paying attention to product appearance and aroma, which increases customer satisfaction. In addition, she applies effective marketing strategies through social media promotion, partnerships with nearby restaurants, and customer loyalty rewards. On the other hand, Ibu Anggi’s business lacks attention to raw material quality, experiences suboptimal fermentation, and shows weak customer service and engagement, resulting in reduced customer interest and increased complaints.

The conclusion of this study indicates that good risk management implementation—especially in product quality, marketing strategy, and customer service—plays a vital role in improving competitiveness and business sustainability for SMEs. Therefore, improvements in product quality, the adoption of more innovative marketing strategies, and better customer service are needed to ensure the continuity and growth of traditional tempe businesses in a competitive market environment.

Analisis Perbandingan Ekuitas Merek antara Kopi Janji Jiwa dan Kopi Kenangan

2025-11-13T15:23:58+07:00

The rapid development of globalization has driven changes in various aspects of life, including technology, economy, culture, and information. One of the industries that has experienced significant growth is the coffee beverage industry. This study aims to analyze the comparison of brand equity between Kopi Janji Jiwa and Kopi Kenangan, viewed from the variables of brand awareness, brand association, perceived quality, and brand loyalty. The purpose of this research is to determine the differences in brand equity between the two coffee brands and to identify which brand is superior.

The population in this study consists of coffee consumers in Jakarta, with a purposive sampling technique involving 100 respondents aged 17–40 years who have consumed both coffee brands within the last month. Data were collected through questionnaires using a Likert scale, and the analysis was conducted using a paired sample t-testwith SPSS version 22.

The results show significant differences in brand awareness, perceived quality, and brand loyalty, while brand association shows no significant difference between the two brands. Overall, the average brand equity score of Kopi Janji Jiwa (4.0500) is higher than that of Kopi Kenangan (3.6375), with a significance value of 0.028 (<0.05), indicating a significant difference between them. Thus, Kopi Janji Jiwa has a higher level of brand equity compared to Kopi Kenangan.

Analisis Perbandingan Brand Equity J.C.O Donut’s Dan Dunkin Donut’s

2025-11-13T15:57:40+07:00

Penelitian ini bertujuan untuk menganalisis perbandingan brand equity antara J.CO Donut’s dan Dunkin Donut’s di Indonesia. Metode penelitian yang digunakan adalah studi literatur kualitatif dengan mengumpulkan data dari berbagai sumber seperti jurnal, buku, dan situs web kredibel yang relevan dengan topik penelitian.

Hasil penelitian menunjukkan bahwa J.CO Donut’s memiliki kekuatan merek yang dibangun melalui inovasi produk, desain kemasan yang menarik, serta strategi pemasaran yang menyasar masyarakat kelas menengah atas dengan gaya hidup modern. Sementara itu, Dunkin Donut’s sebagai merek waralaba internasional yang telah lama beroperasi di Indonesia mampu mempertahankan eksistensinya melalui konsistensi kualitas produk dan pelayanan yang baik.

Kedua merek memiliki brand equity yang kuat di mata konsumen, namun J.CO Donut’s dinilai lebih unggul dalam menciptakan citra merek yang modern dan dekat dengan konsumen muda perkotaan. Secara keseluruhan, penelitian ini memberikan pemahaman mengenai pentingnya pengelolaan brand equity dalam meningkatkan daya saing dan loyalitas pelanggan di industri makanan dan minuman.

Analisis Strategi Bisnis Pada Usaha Cinema XXI Dan Cinepolis

2025-11-13T16:19:09+07:00

This study discusses the analysis of business strategies in facing competition between Cinema XXI and Cinepolis. The background of this research is based on the rapid development of the national entertainment industry and the increasingly fierce competition among cinema businesses in the digital era. The purpose of this study is to determine the business strategies implemented by each cinema to maintain their existence and attract audience interest. This research uses a descriptive qualitative method with a case study approach. Data were obtained through observation and documentation at several cinema locations in Medan City.

The results of the analysis show that both cinemas have almost similar strategies in terms of studio variations, ticket purchasing systems, types of films shown, and customer services. However, Cinema XXI excels in food and beverage variety and in the wider distribution of theaters throughout Indonesia, while Cinepolis has advantages in its range of studio types such as Cinepolis Luxe, VIP, and Junior, which offer different viewing experiences for various audience segments. The competition between the two highlights that service innovation and facility quality are key factors in attracting consumers and maintaining competitiveness in the entertainment industry.