Legal Protection for Consumers in E-Commerce Transactions: A Case Study of the Grab Toko Platform

Abstrak

This study analyzes the legal protection provided to consumers in online buying and selling activities, using Grab Toko as a case study in Indonesia. This case arose after many buyers suffered losses due to undelivered orders, giving rise to legal issues in both civil and criminal aspects. The research was conducted using a normative legal approach by analyzing statutory provisions and various relevant literature sources. The results show that Law Number 8 of 1999 concerning Consumer Protection requires businesses to provide accurate, clear, and transparent information and guarantees the protection of consumer rights. However, the implementation of legal protection in the e-commerce sector has not been fully effective due to weak law enforcement and suboptimal dispute resolution mechanisms. The results of this study emphasize the urgency of strengthening digital regulations and increasing consumer awareness as strategic steps to create fairer and more trustworthy e-commerce.institutions, and increasing public legal awareness to create a fair balance between businesses and consumers in the e-commerce system.