Analisis Manajemen Risiko Terhadap Perbandingan Usaha UMKM Produksi Tempe Yang Berada Di Sekitar Medan

Abstract

This study, entitled “Risk Management Analysis on the Comparison of Small and Medium Enterprises (SMEs) Producing Tempe around Medan”, focuses on analyzing the implementation of risk management in two tempe-producing SMEs, namely those owned by Nenek Upik and Ibu Anggi, located on Jalan Pertahanan Gang Amal, Medan. The purpose of this research is to identify the business risks faced by these SMEs and to analyze how risk management is applied to overcome such challenges. The research method used is qualitative with an observational, interview, and literature study approach. The data used consist of primary data obtained directly through on-site observation and secondary data derived from business documents and records.

The results show that the tempe business owned by Nenek Upik achieves higher sales levels and customer visits compared to that of Ibu Anggi. This difference is influenced by several factors, including product quality, marketing strategies, and customer service. Nenek Upik consistently maintains the quality of her products by selecting the best raw materials, ensuring cleanliness, optimizing fermentation, and paying attention to product appearance and aroma, which increases customer satisfaction. In addition, she applies effective marketing strategies through social media promotion, partnerships with nearby restaurants, and customer loyalty rewards. On the other hand, Ibu Anggi’s business lacks attention to raw material quality, experiences suboptimal fermentation, and shows weak customer service and engagement, resulting in reduced customer interest and increased complaints.

The conclusion of this study indicates that good risk management implementation—especially in product quality, marketing strategy, and customer service—plays a vital role in improving competitiveness and business sustainability for SMEs. Therefore, improvements in product quality, the adoption of more innovative marketing strategies, and better customer service are needed to ensure the continuity and growth of traditional tempe businesses in a competitive market environment.